In Japan, Goth is a very minor subculture with few followers, partly because the emphasis upon visual identity in Japanese youth culture makes other factors such as music and literature less important signifiers and perhaps partly because Christianity and Germanic culture are not integral parts of society.
Due to the popularity of Gothloli from around 2001–2004 and its continued acceptance by many young girls, Goth nightclubs and events increasingly include Gothic Loli elements in order to attract more customers. Thus many Japanese "Goth Clubs" will also feature a guest DJ playing J-pop and Visual Kei music, tea and cakes in the chill-out room, doll decorations, and other items designed to appeal to the Gothloli sense of European nostalgia.
True manga fanatics make their way to a dilapidated shopping centre in the west Tokyo suburb of Nakano.
There they can browse for hours in a jumble of poky shops selling every imaginable manga publication or product, from manga dolls to antique magazines.
This is Mandarake, a manga business started by Masuzo Furukawa, which now has customers all over the world.
One Mandarake speciality is doujin, manga drawn by fans using their favourite cartoon characters, but spinning around them fantastic plots which can be shockingly pornographic. Masuzo Furukawa makes no apology for this.
"There is violence and sex in manga," he says, "because it helps people release the stress and pressure of everyday life. Japan has great freedom of expression, which is why our manga is so varied. Manga artists in other countries cannot draw in the same way."